global creative direction / design systems / intentional design
The primary objective was to refine and fortify the core elements of our brand while eliminating any extraneous elements that had diluted its identity over time. We meticulously examined typographical inconsistencies, the quality of both product and model photography, as well as any shortcomings in retouching and packaging.
Our approach was comprehensive, addressing every facet of visual communication with the overarching aim of honoring the rich heritage of the Dermalogica brand while propelling its evolution forward. With a keen awareness of the brand's expanding global footprint, we recognized the imperative for cohesive visual communication strategies and design systems that would allow Dermalogica to articulate a singular, unified message across all channels.
Our mission encapsulated two critical objectives: to pay homage to the timeless essence of Dermalogica's legacy as a professional-grade skincare expert, while simultaneously fortifying its brand identity to resonate powerfully on a global scale.