Paul Mitchell - Brand Transformation

creative strategy / research and concept development / JPMS corporate identity redesign / JPMS Salon Support System / brand guidelines and templates design / identity implementation / integrated campaigns development / typography / illustration / packaging design / vendors collaboration / preproduction samples and proofs review and approval / seasonal promotion / POPs / collaterals design for Paul Mitchell core lines MITCH, Ultimate Color Repair, Awapuhi, and MarulaOil.

Ultimate Color Repair 
Visual Identity and Packaging Redesign
Ultimate Color Repair 2016 / product launch / creative strategy / research and concept development  / custom packaging solution from concept to final product / dielines and prototypes development / vendors collaboration / preproduction samples and proofs review and approval

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