The launch of the Phyto Nature Oxygen Cream marked a transformative moment for Dermalogica by fusing the best of nature and science. Beyond introducing a new premium product, we refined the entire Phyto Nature product line, ensuring it seamlessly aligned within Dermalogica’s ecosystem.
In today’s competitive market, design and customer engagement are key drivers of loyalty, market share, and revenue growth. This campaign was designed to elevate the Phyto Nature Oxygen Cream as a luxurious yet scientifically advanced product. Minimalist layouts, airy textures, and nature-inspired visuals conveyed the cream’s oxygenating qualities and transformative effects on skin. This was further enhanced with an immersive user experience, including digital elements like interactive animations and detailed product videos that emphasized both the efficacy and sensory appeal of the product.
To complement the product’s oxygenating benefits, a breathing exercise was incorporated into the user ritual, deepening the connection between the product and its results. This exercise invited users to take a mindful moment during their skincare routine, enhancing oxygen flow and promoting relaxation. By pairing a physical and mental rejuvenation practice with the cream’s application, customers could experience its benefits more holistically, positioning it not just as a skincare product, but as part of a self-care ritual.
The results:
Phyto Nature Oxygen Cream became best-selling product in Dermalogica’s history, resonating with an audience that values innovation, efficacy, and a luxurious experience. By combining scientific credibility with thoughtful design, this campaign solidified Dermalogica’s leadership in high-performance skincare, and demonstrated the lasting impact of design excellence on brand growth and market distinction.
GLOBAL COMMUNITY CAMPAIGN ROLLOUT
