The introduction of the Phyto Nature Oxygen Cream marks a pivotal moment in the evolution of the Phyto Nature franchise. My goal has been not only to craft a premium experience for the Phyto Nature Oxygen Cream but also to refine the existing Phyto Nature system and seamlessly integrate it into the Dermalogica ecosystem.
In today's competitive market, companies that prioritize quality design gain a distinct edge over their competitors. High-quality design not only attracts and retains customers but also drives market share and revenue growth.
To distinguish the Phyto Nature Oxygen Cream, a new global product innovation, from the existing portfolio dominated by the primary brand color, gray, I've developed a strategic signature key visual sleeve. This sleeve not only disrupts the retail experience but also acts as a potent tool to spotlight the core of our new product innovations during the launch phase. It's a design solution that safeguards Dermalogica's brand integrity while offering the flexibility needed for the expanding product range.
The overwhelming success of the Phyto Nature Oxygen Cream underscores my dedication to strategic design. Its unprecedented reception by Dermalogica's global community solidified its position as the best-selling product in Dermalogica's history, a testament to my commitment to design excellence.
GLOBAL COMMUNITY CAMPAIGN ROLLOUT
